How to Build and Test Landing Pages on WordPress and Shopify
If you’ve followed along with our recent videos and resources, you know we’re huge fans of using landing pages to test product ideas, refine messaging, and optimize conversion. In this post, we’ll walk you through building purpose-driven landing pages on both WordPress (with Bricks Builder) and Shopify, and how to use those pages for real validation.
Your homepage tells your brand story. Your landing page tells one specific story—for one specific audience, with one specific goal. Landing pages are where you test hypotheses, measure user behavior, and drive conversion.
Use landing pages to validate ideas before investing too heavily. They’re ideal for headline tests, price sensitivity experiments, and calls-to-action that lead to sign-ups, demos, or purchases.
Building Landing Pages on WordPress (Bricks Builder)
In our demo, we built a landing page in WordPress using Bricks Builder. Here’s what we did:
- Created a unique landing page header with minimal navigation to reduce distraction.
- Excluded the standard header from the page using Bricks’ template conditions.
- Added a focused CTA, like “Get Started,” matched to the specific ad campaign.
- Set the page to “noindex” in Bricks’ SEO settings so it won’t be indexed by search engines.
This combination creates a clean, purpose-built environment for testing paid campaigns without impacting your broader SEO footprint.
Building Landing Pages on Shopify
Shopify doesn’t give you as much out-of-the-box flexibility, but it’s still possible to build solid landing pages. Here’s how:
- Use Shopify’s page builder to layout your content and structure the page like a landing page (focused headline, social proof, single CTA).
- To add “noindex,” we edited the
robots.txt.liquidfile.- Go to Online Store > Edit Code
- Click “+ Templates ” to add the
robots.txt.liquidfile (or find it under Templates if it’s already been added. - Add the following at the end of the file:
Disallow: /pages/your-landing-pageMake sure to replace /pages/your-landing-page with the actual slug of your page.
This isolates the page from organic traffic so your test results stay clean.
What to Test
Once your landing page is live, it becomes a test bed. You can evaluate:
- Headline performance
- Sub-headlines
- Testimonials
- Call-to-action language
- User flow and button clicks
- Add-to-cart rate (especially useful for gauging purchase intent before launch)
- Page engagement using tools like Google Analytics or Microsoft Clarity
- Images and design
- Pricing
- Background images
- Product Image(s)
- Combo offers
- Sales Copy
- Benefits and features
- Your aspiration story
- Offer (an offer is more than price. It’s guarantee, shipping, support, upgrades, etc., )
- Guarantee
- And so much more.
Duplicating the same landing page with one variable changed (like a new headline or image) lets you run direct A/B tests and quickly learn what’s working.
Common Pitfalls to Avoid
Before you dive in, here are a few traps to steer clear of:
- Sending paid traffic to your homepage
- Changing everything all at once (change small sections at a time!)
- Not matching your ad message to your landing page content
- Forgetting to set up analytics or no-index
These small oversights lead to noisy data and wasted spend. Clean execution = clean insights.
Ready to Test?
If you’re serious about improving your conversion rate, validating new products, or simply understanding your audience better, there’s no better tool than landing pages. Build with purpose. Track everything. Let the data lead.
For more help, check out:
Let’s get testing. Your next big insight is just a landing page away.
